Robert Svanberg

Robert Svanberg

Associate

Robert has more than 25 years experience in management of innovation. He started his career in the biotech/pharmaceutical companies Pharmacia and KabiVitrum but after 6 years he moved to the food business. He has been the Managing Director for both Cerealia FoU AB and Arla FoU AB and lately Global Innovation Director at Arla Foods after the merger with the Danish MD Foods. He has also held similar positions in Pripps and Kungsörnen.

With a good theoretical platform and long practical experience he knows what is takes to drive good ideas successfully to the market place. Robert focuses now on value driven innovation processes with a strategic perspective. While the product development process refers to ''do the projects right'', portfolio management addresses the issue of ''do the right projects''. All this is encompassed in Innovation Portfolio Management which is his field of work at Googol.

Robert holds a MSc in chemistry from KTH in Stockholm and a PhD in chemistry from Imperial College in London.

 Good ideas, good people and good processes bring new products to the market successfully. Most companies have good ideas and good people – and still fail. So where is the problem? My analysis is clear anyway. Working to help good companies with good people and good ideas to build world class innovation processes is  endlessly fun.
When I´m not making innovation happen I like training,  culinary cooking and enjoying it with my family. Carpentry is my little secret passion – turning wood into “something useful” is sheer joy.

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