Example of Cases
Identifying new ways to create growth
A case of new business development
A multi-billion kronor company had problems to deliver substantial organic within their existing business areas. In order to identify new growth opportunities, googol studied adjacent market space. In cooperation with the client, Googol identified 90 novel business opportunities in three weeks. During the following month googol focused on developing and validating ten extraordinary business concepts. All of the identified concepts leverages the existing assets and capabilities of the company and drew attention to new ways of creating growth. They also had a significant impact on both top-line and bottom-line growth.
Expanding an existing business
A case of business transformation
The client had a business area that showed signs of declining growth rates. While being strategically important, the outlook on future growth and wealth creation was inadequate. The company needed to change the business concept and create new revenue streams in either new markets or new products. through an in-depth analysis of customer behavior and market trends googol identified over 60 incremental and breakthrough changes. These included both enhancements of the existing business but also entirely new business opportunities that would open up a bigger market.
Building a sustainable growth engine
A case of innovation management
A large Swedish company in the time-sector had identified weaknesses in their ability to drive and manage their internal innovation system. This resulted in low success rates for truly new products and services originated from within the company. In order to remedy the problem, googol developed a systematic approach to innovation within the company. In order to support the company’s business development unit, googol also took an active part in the process during the start-up phase. The result was evident in the company’s ability to identify, develop and commercialize new business opportunities on a repeatable basis.
Driving growth hands-on
A case of growth task force
A small, innovative company within the healthcare sector, identified shortcomings in its ability to effectively capitalize on market opportunities. While the product portfolio contained outstanding products and solutions, the company had problems reaching its potential customers. As a result, the company was struggeling to create revenue and growth. Googol quickly identified a set of activities needed to alter the company's market position and drive revenue growth. Within 6 months, Googol had helped the company re-negotiate partner contracts, opened up new channels to the market and devised a business plan to create sustainable, profitable growth.