Organizations need to continously provide incentives for innovation and not only reward short-time business goals.
So what is an incentive? This is how it is described in Steven Levitt and Stephen Dubners book “Freakonomics”:
‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An incentive is a bullet, a lever, a key: an often tiny object, with astonishing power to change a situation. We all learn to respond to incentives, negative and positive, from the outset of life.’
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